Jazz Rasool

Director, AI Coaching Alliance (AICA) Industry 5.0 Consultant and Researcher in AI, Ethics and Technology Enhanced Learning and Executive Coaching in the workplace.

About This Expert

🔹Jazz Rasool

Director

📍 South East, UK

🧠 Areas of Expertise

  • AI/Technology Enhanced Coaching and Mentoring
  • Bias & Ethics
  • Productivity & Innovation
  • Regulation


📚 Bio

Jazz is an Executive Coach with 20+ years’ experience. Member of techUK’s Skills and Diversity Council, trade and advisory body for technology businesses in the UK and UK government. Director of AI Coaching Alliance, with over 600 global members working on AI and Technology adoption in business coaching for individuals, teams, and organisations. He advises on compliance and competence for use of AI and other technologies for the global governing bodies of coaching including the AC, EMCC and ICF. He is creator of ‘Coaching 5.0’ practices advancing technology enhanced coaching beyond just AI use, integrating fifth industrial revolution, mindsets, techniques, and technologies. He created AI Coaching tools in 2008, used with hundreds of clients, establishing best practices for using AI in Coaching. Peer-reviewed academic papers published in AI, Ethics and Technology Enhanced Learning based on his contributions to multi-million Euro funded EU projects. His major industry work involved working in Aerospace and Space with NASA, designing AI, AR, VR and Biometrics guided training to improve performance of Astronauts due to go on International Space Station and future Manned Mars missions.


🛠️ Skills & Tools

  • Data Science
  • AI Analytics
  • GenAI
  • Agentic Workflows
  • Psychometrics
  • 3D Computer Graphics
  • AR/VR/MR and AI Programming
  • Level 3 Immersive Reality Skills Curriculum Design and Delivery
  • Skills England Level 5 Coaching Professional Apprenticeship Standard Design
  • Digital and AI Coaching and Transformation Curriculum Design and Delivery
  • AI Guided Group/Team and Entrepreneur Coaching
  • Civil/Commercial/Workplace Mediation


🏛️ Sector Experience

  • Public Sector (NHS, Metropolitan Police, British Telecom, techUK -Technology Advisory Body for UK Government, London Mayors Office, European Commission Erasmus and Horizon 2020)
  • Private Sector (e.g. Unilever, Elsevier Publishers, Thales, Altec, Virgin Help, Lufttransport-Norway, Esaote Medical Ultrasound-Genoa/Italy, Association for Coaching, International Coaching Federation, European Mentoring and Coaching Council, Association for Business Psychology, Client Logic Technical Support, Softbank Technical Support)
  • Defence (Ministry of Defence / Qinetic)
  • Academia (Ravensbourne University London, Oxford Brookes University, University of Surrey, French/German/Norwegian/Spanish/Bulgarian/ Romanian/Jordanian Universities)


💼 Notable Projects

  • 2008-Present Created AI Coaching Platform, delivering Hybrid and Coach-Independent services for hundreds of Clients including 2009-Elsevier Publishers, Led AI Guided Team Coaching, refining Collaboration between Editing teams and Authors.
  • 2012 NHS, Led AI Guided 12-week Mental Health Study, Peer-Reviewed and Presented at National UK NHS Future of Health Conference in London 2013 2013-2023 Global Institute for Evolutionary Women - 3-month, daily AI Guided Coaching and Mentoring programs for 100 internationally located Women Entrepreneurs working in Cohorts for International projects.
  • 2015-2016 European Union €1m funded CREAM Project, Led Data Analytics and Trend Forecasting 2016-2019 European Union, €2.7m funded WEKIT project, Contributed to AI and VR curated Space/Aerospace and Medical Training, including at NASA base in Turin, Italy.
  • 2017-2019 European Union Erasmus project €700k to deliver Mobile based education to Bulgarian and Romanian Gypsy children and also to stateless residents of Gaza and Syrian refugee camps in Jordan.
  • 2018-2019 Birkbeck College -London, Leonardo Da Vinci Society- UK, Victoria and Albert Museum- UK, Ravensbourne University London and Museo Galileo-Italy.
  • 500th Anniversary of Leonardo De Vinci’s Death -Producing and Curating AR/VR applications for Exhibitions demonstrating Designs for unbuilt Perpetual Motion Machines designs.
  • 2020-2022 Ravensbourne University London, London Mayors Office, The London Legacy Development Corporation, Hobs 3D Studio-Stratford 
  • 2023-2025 Delivered AI Technical Skills, Ethics, EU AI Law Compliance and Governance for Top 3 global governing bodies for business coaching.
  • Made European Mentoring and Coaching Council Global Research Lead in June 2025.


🎤 Speaking & Workshops

  • AI Guided, Scalable Collaboration Literacy and Coaching from Individuals to Groups, Teams, Projects and Organisational Transformation Initiatives
  • Policy and Standards design, drafting and publishing on Digital Skills, Diversity and Inclusion, Coaching Standards and use of AI in Coaching, Business Psychology and L&D
  • AI Enhanced Employee Engagement, Experience and Empowerment for securing Discretionary Effort
  • Industry 5.0/6.0 harmonisation of Human and Machine Intelligence for Employee Flourishing, Productivity, Performance and Operational Sustainability.
  • Managing Boundary Management of AI use between Business Coaching and Psychotherapy


🗓️ Sessions offered

Formats available from

  • Project based short or long term consultancy
  • 30mins-2hr presentations or workshops
  • Day or evening classes
  • Conferences and Summits
  • Week, Month, 3 Month and longer duration AI guided Collaboration programs for individuals, groups, teams, organisations or consortiums.


📖 Publications & Media

  • Refining and Advancing Coaching and its Supervision using Artificial Intelligence (July 2025).
  • Coaching 5.0, coaching for the fifth industrial revolution (January 2025)
  • The World as an Interface: Exploring the Ethical Challenges of the Emerging Metaverse (2023)
  • Future Student Experience Project: XR-HE 2035, University of Greenwich and Ravensbourne University London (2022)
  • Addressing Collaboration illiteracy for improved Mental Health 17 May 2022
  • Transitioning from Transmedia to Transreality Storyboarding to Improve the Co-Creation of the Experience Space (2021)
  • Design and deployment considerations for ethically advanced technologies for human flourishing in the workplace (2022)
  • Transforming TEL for human flourishing: Learning Enhanced Technology (LET)
  • Designing interfaces for creative learning environments using the Transreality Storyboarding Framework: (2020)
  • Enhancing Crew Training for Exploration Missions: the WEKIT Experience, International Astronautics Congress (2019)
  • Affordances for Capturing and Re-enacting Expert Performance with Wearables (2017)
  • Simulating a person’s ‘Inner World’ using a AI Personality profile based interactive CGI terrain viewed with Oculus Rift 3D Headgear (2015)
  • Strategic road mapping for Europe's creative industries: the EU CRe-AM project, EVA Berlin (2015)
  • Speed of Evolution/Innovation (Figure 1), Rasool, Jazz, Book: The Point of Being (2014)
  • Advancing Traditional Relevance Based Social Networking to Resonance Driven Social Fieldworking using AI Mindfulness Visualisation (2013)
  • Digital Imaging of the Human Ego by AI Mathematical Subtraction from Character from Surface Personality (2013)
  • Personalising Mental Healthcare for Patients Using Online Imaging Tools to Self-manage Stress and Resilience, NHS: The Future of Health conference, London (2013)


🏅 Recognition

  • Fellow of RSA, tech UK Skills and Diversity Council
  • Member and Senior Practitioner
  • European Mentoring and Coaching Council, Member


📬 Availability

✅ Available for:

  • Advisory
  • Workshops
  • Speaking
  • Panel Moderation
  • Consulting
  • Mentoring / Coaching

Available for Virtual, In-Person or Hybrid activities in UK and Internationally

🗣️ Testimonials & References


Paul Nicholas Le Clère Liberator, Change Architect, Futurist, Workshop Facilitator & Leadership Coach, Speaker, Learning Journey Creator, Innovator, Paradigm Shifter.

I have known Jazz since 2008 whilst exploring new business and personal change models when I was a founding director at Change the World Corporation. Jazz is an inspiring and engaging innovator and visionary, with exceptional communication skills. He has a gift of being able to simplify complex subjects into easily understood working principles and brings subject matter alive with highly relevant stories, metaphors, analogies and personal experiences, which serve to amplify the impact and effectiveness of his important messages. Jazz is a wonderfully warm and generous person to know and I would recommend him whole heartedly as a forward-thinking change agent and expert in his field. 


Dr Manjir Samanta-Laughton Punk Science author, originator of The Black Hole Principle, Speaker, TV host, infopreneur, former medical GP, Punk Science author, originator of The Black Hole Principle, Speaker, TV host, infopreneur, former medical GP

I interviewed Jazz for The Hidden Science show for The People's Voice TV. He was punctual and professional displaying great depth of knowledge of the meeting of science and spirituality. The show was one of the most popular of the series with Jazz kindly helping to publicise the show too. I also interviewed Jazz for the forthcoming Punk Science movie. In my opinion Jazz's knowledge is on a par with the best thinkers of our time in this field. I highly recommend Jazz as a speaker or interviewee. 


Michael Haupt Strategic Foresight Practitioner | Creator of NEXUS 2030 | Trans-Disciplinary MetaSystems Analyst | Guiding Leaders Through Unprecedented Uncertainty Strategic Foresight Practitioner | Creator of NEXUS 2030 | Trans-Disciplinary MetaSystems Analyst | Guiding Leaders Through Unprecedented Uncertainty 

Jazz's understanding of the merging of science and business is unmatched. His Energy Diamond technology is revolutionary, with the potential to fundamentally change the way we choose to interact with others. Jazz is a longtime student of the human potential and personal development movements, with a solid understanding of integral theory. But most importantly, I am honoured to count Jazz as a personal friend and mentor. I highly recommend his Social DNA profiling tool - one of the most accurate personal assessment tools I've ever come across.