Ashraf Murtada
Founder & CEO, Evidentia AI Strategic AI & Data Leader | aiCTO | Founder, Evidentia AI | Former Director at AO.com & On The Beach | Ex-Deputy IT Director at HMRC, UK
About This Expert
🔹 Ashraf Murtada
Founder & CEO
đź“Ť North West, UK
🧠Areas of Expertise
- AI Strategy
- Generative AI & Agentic Systems
- Knowledge Management
- Data Product Management & Leadership
đź“š Bio
Ashraf Murtada is a transformative technology leader with a proven track record of delivering high-impact AI and data strategies that unlock tens of millions in business value across public and private sectors. As Founder & CEO of Evidentia AI— a Microsoft-backed knowledge-tech startup shaping the future of enterprise knowledge intelligence—he’s at the forefront of applying next-generation AI to solve real-world productivity challenges. With over 20 years of leadership across industries, Ashraf has built and scaled data and architecture functions at pace—turning around underperforming teams, modernising platforms, and embedding AI at the core of business strategy.
At AO.com, his initiatives drove over £50M in value; at HMRC, he led a mission-critical AI and analytics estate powering fraud detection and advanced risk intelligence and scaled it to over 500 professionals. Ashraf brings deep technical credibility, strategic clarity, and the ability to execute at scale—making AI and data a true driver of competitive advantage.
🛠️ Skills & Tools
- Generative AI
- Prompt & Context Engineering
- Agentic Systems Design
- RAG
- Knowledge Graphs
- Azure AI Foundry
🏛️ Sector Experience
- Enterprise
- Pharma
- Healthcare
- Central Government
- eCommerce & Digital Native
đź’Ľ Notable Projects
- Cutting-Edge AI Knowledge Intelligence Platform (Enterprise AI Product)
- Large-scale data architecture and modelling (Healthcare, Government)
- GenAI-Enabled Drug Discovery (Pharma)
- Several Enterprise-Wide Commercially-Aligned AI/Data Strategies (eCommerce, Digital Natives, Government)
🎤 Speaking & Workshops
- AI Strategy Workshops
- Rapid AI Solution Design Sessions
- Discovery Workshops
- AI Talks (Executive, Technical)
🗓️ Sessions offered
- Full Discovery or Project Engagements
- Day Sessions (Strategy, Scoping, etc.)
- Advisory Calls (Strategy, Technical)
đź“– Publications & Media
- AI Summit in London (CIO UK)
- Panel with Databrick
- AI talk at Inspired Business Media event in Manchester
- Perm member of the expert team at AI Tech UK series of events
🏅 Recognition
- ClimbUK 24 1st Place Winner ZenDesk Startups Competition
- Turing Innovation Catalyst (TIC) AI Accelerator Manchester
📬 Availability
- Advisory
- Workshops
- Speaking
- Consulting
Flexible for engagements globally and virtually
🗣️ Testimonials & References
"Ash is one of technology leader you don’t come across often, his amazing ability to comprehend enormous amount of complex information to come up with the right solution is only matched by his leadership in ensuring total success of all of his department. Ash has an ability to see how technology can be used in a more innovative ways, be it exciting the audience with AI enabled drones or being able to see how machine learning and data could benefit public or commercial organisation. The support I had from Ash, during the period we worked together was second to none and he would be a fantastic asset to any organisation."
— Omeed Hashim (Building Next-Gen AI Services | Head of AI & Data Practice | Data Strategy & Transformation)